Martha Stewart Angers Apple With Broken iPad Tweets

Shattering your iPad screen? That is so not a good thing. Just ask Martha Stewart.

The domestic diva took to Twitter this week to lament about breaking her iPad, which was apparently a personal gift from Steve Jobs, and ended up pissing off Apple corporate in the process. The drama started on Wednesday when Martha’s iPad tragically fell out of a car and cracked. Amidst her tweets about fall gardening, TV and radio appearances, and “to die for” corn fritters, the lifestyle mogul bemoaned to her more than 2.8 million followers:

I just dropped my iPad on the ground and shattered two glass corners. What to do?does one call Apple to come and pick it up or do I take it?

— Martha Stewart (@MarthaStewart) September 25, 2013(Opens in a new window)

A day later, Apple had taken no action to come to pick up and repair the busted iPad, apparently frustrating the lifestyle tycoon.

I am still waiting for an apple rep to come pick up my IPad. No action yey

— Martha Stewart (@MarthaStewart) September 26, 2013(Opens in a new window)

Never one to hold her tongue, Martha then offered up some friendly business advice to the Cupertino tech giant.

Maybe I have had a good entrepreneurial idea? Apple Now? Like same day delivery from Amazon? I think I am on to something. Same day fixit!!!

— Martha Stewart (@MarthaStewart) September 26, 2013(Opens in a new window)

Later, she backtracked on her previous tweets, suggesting that her apparent frustration was all in jest.

So is it time to put out the fires and admit I was just pissed off at the fact my precious ipad shattered and I wanted to make light of it??

— Martha Stewart (@MarthaStewart) September 26, 2013(Opens in a new window)

But despite her claim that it was all a little joke, Apple PR was apparently not amused.

i cannot believe that Apple Public Relations is mad at me for tweeting about my Ipad and how to get it fixed! steve jobs gave it to me!

— Martha Stewart (@MarthaStewart) September 27, 2013(Opens in a new window)

With the situation reaching a fever pitch, Martha on Thursday promised to stay quiet about the problem and deal with it outside of social media.

i wish i could explain everything here on twitter about the broken IPad, the stolen IPhone, the silly joke about repairs and my frustration!

— Martha Stewart (@MarthaStewart) September 27, 2013(Opens in a new window)

but it is impossible so i will deal with it all silently and hope that apple will fix everything so i can function again with proper tools

— Martha Stewart (@MarthaStewart) September 27, 2013(Opens in a new window)

But despite her promise to stay silent about the issue, Martha again took to Twitter Friday morning to provide an update about her broken iPad, and put in a request for more durable technologies.

Let’s now talk turkey: Ipads addictive,awesome,expensive. Glass should /could be unbreakable. That the iPad works with cracked corners-great

— Martha Stewart (@MarthaStewart) September 27, 2013(Opens in a new window)

Apple did not respond to a request for comment about Martha’s tweets. In her defense, shattering your iPad screen would be a personal tragedy for anyone. Plus, getting a device serviced isn’t exactly the most convenient thing in the world. Take it from this woman.

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