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How to : How to Apply Purple Shampoo Correctly

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Things You Should Know

  • Use a dark purple shampoo if you have grey, silver, or platinum hair. For blonde hair, go with a bright purple or violet shampoo.
  • Wet your hair with warm water and massage in the purple shampoo from root to tip.
  • Let the shampoo sit on your hair for 2-3 minutes if you’re a natural blonde or 15 minutes for brassy color-treated hair. For gray or platinum hair, wait 30 minutes.
  • Rinse out the shampoo thoroughly with cool water and follow with your favorite conditioner. Use purple shampoo once a week to maintain your hair color.
Section 1 of 6:

What is purple shampoo?

  1. Image titled Use Purple Shampoo Step 1.jpeg


    Purple shampoo is a toning shampoo designed for blonde hair. This violet-tinted shampoo works as a color-correcting toner to neutralize brassy yellow or orange tones that tend to creep back into light hair over time. Removing brassy tones keeps hair color looking healthy, vibrant, and salon-fresh.[1]

Section 2 of 6:

How does purple shampoo work?

  1. Image titled Use Purple Shampoo Step 2.jpeg

    Purple cancels out yellow since it sits opposite on the color wheel. It may sound too simple to be true, but it all comes down to color science! The dense violet pigment in purple shampoo coats your strands and neutralizes brassy tones so your blonde mane looks cool-toned and freshly dyed.[2]
Section 3 of 6:

Who is purple shampoo for?

  1. Image titled Use Purple Shampoo Step 3.jpeg

    Purple shampoo is for anyone with blonde, silver, or grey hair. The toning power of purple shampoo is effective on both color-treated and natural hair color. If your hair falls anywhere in the blonde, platinum, silver, or grey range, you can use purple shampoo to keep the color looking cool, fresh, and brass-free.[3]

Section 4 of 6:

Applying Purple Shampoo

  1. Image titled Use Purple Shampoo Step 4.jpeg

    1
    Wet your hair with slightly warm water. Get your hair completely wet before applying the shampoo. Using a warm water temperature helps expand your hair shaft so it can better absorb the purple shampoo.[4]

  2. Image titled Use Purple Shampoo Step 5.jpeg

    2
    Massage the purple shampoo into your hair from root to tip. Rub gently as you work the shampoo through your hair, starting at the roots and lathering as your work your way down. Pay special attention to your hair’s “problem areas”—brassy or yellowed strands that you’re hoping to treat with the shampoo.[5]

  3. Image titled Use Purple Shampoo Step 6.jpeg

    3
    Let the shampoo sit for 2-3 minutes if you’re a natural blonde. If your hair is a warmer, natural blonde color and has mild brassiness, 2-3 minutes should be enough time. Then, rinse your hair out thoroughly with cool water.[6]

  4. Image titled Use Purple Shampoo Step 7.jpeg

    4
    Leave the shampoo for 5-15 minutes for color-treated blonde hair. If your hair is significantly discolored or you recently dyed your hair blonde, leave the shampoo in for 15 minutes. Then, rinse the shampoo out of your hair with cool water.[7]

  5. Image titled Use Purple Shampoo Step 8.jpeg

    5
    Let the shampoo sit for 30 minutes on gray, silver, or platinum hair. The goal with platinum or silver hair is to remove the warm tones entirely, so these individuals will benefit from leaving the shampoo in longer. Then, rinse out the shampoo with cold water.[8]

  6. Image titled Use Purple Shampoo Step 9.jpeg

    6
    Follow up with conditioner as you normally would.[9]

Section 5 of 6:

Choosing a Purple Shampoo

  1. Image titled Use Purple Shampoo Step 10.jpeg

    1
    Find a purple shampoo with a solid color and thick consistency. A high-quality purple shampoo should be opaque, not transparent, in color. Squeeze a small amount of the purple shampoo onto your finger before buying it to make sure it has a solid color and thick consistency color.[10]

  2. Image titled Use Purple Shampoo Step 11.jpeg

    2
    Use a dark purple shampoo if you have grey, silver, or platinum hair. Darker purple formulas, some of which verge on indigo or blue in hue, work best on platinum, gray, or light blonde hair.[11]

  3. Image titled Use Purple Shampoo Step 12.jpeg

    3
    Pick a bright purple or violet shampoo if you have blonde hair. Blonde hair requires less purple tint to remove brassiness, so go with violet shampoo if your hair is honey blonde (or if you have highlights or balayage). Avoid dark, inky violet shampoos to prevent over-saturating your hair.[13]

  4. Image titled Use Purple Shampoo Step 13.jpeg

    4
    Avoid purple shampoo if you have dark hair. Purple shampoo is ideal if you want to turn blonde or silver hair from a brassy to a brighter, more neutralized color.[14]

Section 6 of 6:

Maintaining Your Hair Color

  1. Image titled Use Purple Shampoo Step 14.jpeg

    1
    Use purple shampoo once a week to combat brassiness. Alternate your purple shampoo use with regular shampoo formulated for color-treated hair so your hair color stays light and even. If you have warmer naturally blonde hair, use purple shampoo only when you notice yellowing. Pay attention to your hair and use your judgment when establishing a routine.[15]

  2. Image titled Use Purple Shampoo Step 15.jpeg

    2
    Dilute your purple shampoo with water if it’s too strong for your hair. Although purple shampoo will not dye your hair, you may notice some lilac tints after you wash if the shampoo is too strong. To prevent this in the future, mix purple shampoo with water in a 2:1 ratio and put it in a spray bottle before applying it.[17]

  3. Image titled Use Purple Shampoo Step 16.jpeg

    3
    Apply purple shampoo to dry hair for a super glossy finish. In lieu of using the shampoo in the bath or shower, massage the shampoo into your hair before you get it wet. Let it sit for 10-15 minutes, then rinse it out with cold water. Applying the shampoo dry can leave your hair glossier and remove a persistent brassy hue.[18]

  4. Image titled Use Purple Shampoo Step 17.jpeg

    4
    Deep condition a few times a month to prevent dryness. Purple shampoo is pretty strong and can dry out your hair over time. To prevent brittle, unhealthy hair, deep condition your hair several times a month after using purple shampoo, or whenever your hair starts to feel dry.[19]

  5. Image titled Use Purple Shampoo Step 18.jpeg

    5
    Get regular trims and protect your hair from UV rays. Trimming your hair every 6-8 weeks minimizes split ends so your hair look healthy and vibrant. If you spend a lot of time in the sun, you might notice your hair color fading quickly. To prevent this, wear a hat or use a UV protectant spray before heading outside.[21]

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Tips

  • Be patient when using purple shampoo. Although you may see some results at first, it can take several treatments to see a substantial change in your hair color.

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Warnings

  • Because purple shampoo is not a hair dye, it will not turn your hair blonde. It can only reverse hair damage and return your hair to its initial color.

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