WINNERS: DIGITAL CAMERAS

Canon USA, Inc.
No other company is so consistently highly rated across as many categories as Canon. Respondents also praised Canon for satisfaction with technical support.

Nikon Corporation
Nikon matches Canon step for step, tying its archrival once again with the best overall satisfaction ratings among all the companies included in the survey.

Panasonic Corporation
Panasonic delivered consistently high ratings including the top satisfaction scores in the compact camera category.

Pentax Ricoh Imaging Company, Ltd.
Pentax may not have the market share of Canon or Nikon but its system cameras give them a run for their money in terms of customer satisfaction.

Sony Corporation
Sony received the highest overall satisfaction ratings in the superzoom category and rated among the best in the compact and budget camera categories as well.

WINNERS: DIGITAL CAMCORDERS

Canon USA, Inc.
Canon has won a Readers’ Choice Award in each of the three years the category has been part of our survey. It’s the company most likely to be recommended by customers.

Panasonic Corporation
Panasonic impressed our readers last year and continues to do so this year, tying for the highest overall satisfaction rating in the survey.