Why spend time giving thanks with your family when you can spend cold, hard cash on gizmos and gadgets?

According to Placed Insights(Opens in a new window), stores are missing out on precious revenue by closing up shop on Thanksgiving Day and waiting until Black Friday to offer in-store savings.

Of the approximately 15,000 smartphone users surveyed by Placed, 22 percent of people plan to shop on Thanksgiving Day, while 45 percent plan to shop on Black Friday.

And while you could just as easily log on to your PC or tablet for some post-turkey shopping, most respondents said they preferred the in-store experience. About 54 percent of those who were going to shop on Thanksgiving favored brick-and-mortar shopping over buying online, while 63 percent of Black Friday shoppers said the same.

As a result, Placed concluded that stores like Best Buy, which will open its doors at 6 p.m. local time, are “well positioned in opening their doors on Thanksgiving for the first time.” Those who opt to close, like Apple, “risk leaving holiday dollars on the table,” though the report did not specify how much they stand to lose.

Target and Walmart, among others, will also be open on Thanksgiving Day.

Who exactly will be looking for bargains later this month? According to Placed, Black Friday shoppers are younger, more ethnically diverse, and more likely to have children than the average consumer.

About 43 percent of shoppers plan to showroom this Black Friday, or compare prices on a smartphone while in a physical store.

About 49 percent will use their smartphones to hunt for coupons, 37 percent will look for product information, 32 percent will access a retailer’s website or app, 30 percent will find a store location, 28 percent will buy something, and 24 percent will make or reference a shopping list.

The report also found that the ideal location to reach shoppers with mobile ads before they hit a store was within five miles of a city center, which is considered a “high-affinity location” for Black Friday shoppers.