Barnes & Noble is looking to revive its struggling Nook business with the help of Samsung.

The companies on Thursday announced plans to launch co-branded tablets, dubbed the Samsung Galaxy Tab 4 Nook. The 7-inch tablet will feature Samsung’s hardware and customized Nook software, offering easy access to Barnes & Noble’s digital store, which has more than 3 million titles. The Samsung Galaxy Tab 4 Nook will go on sale in the U.S. in early August at Barnes & Noble stores and online.

The move to partner with Samsung is probably a good idea for Barnes & Noble, which has had real troubles selling its Nook devices of late. In its most recent quarterly results, the company said Nook sales declined 50.4 percent.

Last year, William Lynch resigned as director and CEO amidst troubles in the Nook business. That came about a month after Barnes & Noble said that it was looking to hand its struggling Nook tablet division to a third party, and two months after it tried to boost sales by adding Google Play to the Nook HD and HD+ tablets.

“Working with Samsung on co-branded tablets will allow [Barnes & Noble] to reduce its exposure to the substantial cost structure and other financial commitments that accompany ownership of the hardware production aspects of the Nook tablet business,” the book seller said. “Going forward, the company will be able to focus on its proven expertise in acquiring and delivering the best digital reading experience to grow Nook content sales.”

Samsung, meanwhile, said it already has a “strong relationship” with Barnes & Noble, offering the company’s reading experience on its Galaxy Tab products.

“Samsung is dedicated to providing consumers with choices that best fit their lifestyle,” Samsung Electronics America President Tim Baxter said in a statement. “So, we are excited to be taking this next step with Barnes & Noble to offer Galaxy Tab 4 devices that are tailored to the needs of their customers and enhance the Nook reading experience.”

Barnes & Noble will also continue to offer and provide support for its Nook GlowLight device. For more, see PCMag’s full review of the Barnes & Noble Nook GlowLight and our roundup of the 13 Best Nook Tablet Apps.