SAN FRANCISCO—Razer on Thursday unveiled its first 14-inch Razer Blade gaming laptop and refreshed its popular 17-inch Blade with more powerful hardware and longer battery life while maintaining its slim 0.88-inch profile and knocking $200 off the price tag.

Razer CEO Min-Liang Tan touted the 14-inch Razer Blade as the “world’s thinnest gaming laptop,” boasting at a press event at the Dolby Theater here that it is “impossibly thin.” With a 0.66-inch profile, the upcoming Razer Blade is less than half as thick as AlienWare’s M14X, which he called the current standard bearer for 14-inch gaming laptops.

Tan said Razer was able to pack “screaming” performance into such a slim design by redesigning the Blade’s thermals and platform architecture from the ground up for the 14-inch model, and utilizing “bespoke components” to “pack more performance-per-cubic inch than any other laptop in the world.”

Both the 14-inch Razer Blade and the new 17-incher, dubbed the Razer Blade Pro, sport a new Haswell-generation CPU from Intel and Nvidia’s GeForce GTX765M discrete GPU, adding considerably more processing power to the Blade platform. Razer has moved from the hybrid storage solution in the current Razer Blade to full solid state drives (SSDs) for the new Razer Blade and Razer Blade Pros, which come with standard 128GB SSDs and options for 256GB and 512GB.

Both new Blades utilize Qualcomm’s “Killer” Wi-Fi chipset to serve up “gaming quality connectivity,” Tan said.

The 14-inch Razer Blade is priced at $1,799 while the Razer Blade Pro will retail for $2,299 —a $200 markdown from the release price for Razer’s award-winning second-generation 17-inch Razer Blade laptop. Razer will open pre-orders for both new laptops on June 3 at 12 a.m. Pacific and said product will ship two weeks later.

The 14-inch Razer blade sports a 14.3-inch, LED-backlit Full HD display with 1600-by-900 resolution, while the new Razer Blade Pro has a 17.3-inch, LED-backlit Full HD display with 1920-by-1040 resolution. Like its predecessor, the laptop feature’s Razer’s Switchblade User Interface (SBUI), which is accessed via the Razer Blade Pro’s mini-touch screen and 10 dynamic tactile keys located adjacent to the keyboard (pictured above).

Tan said Razer specifically made its new 17-inch Blade “more than just a gaming device” in response to the number of game developers, graphic designers, and other professionals who have been using the current-generation Blade for their work.

To that end, the company will launch a suite of work and productivity apps, including Adobe Photoshop, GIMP, and Autodesk Maya, which integrate with SBUI upon the Razer Blade Pro’s release, he said.

Razer has made the SBUI SDK available to developers and Tan said the company is seeking sponsor promising crowd-funded software development projects for the Blade platform through Kickstarter.

For more, see PCMag’s full review of the Razer Blade (2012) and the slideshow above, as well as the Razer Blade Pro video below.