Vessel(Opens in a new window) is now playing on a computer screen near you, as the YouTube competitor this week opened up an invite-only beta.

Sign up online to gain early access to short-form videos—Web series, music videos, TV segments—for $2.99 per month. “Watch your favorites here first,” the company’s tagline says.

That $2.99 will provide consumers with early access to videos that are not yet available elsewhere on the Web. Those who don’t want to pay can watch ad-supported versions of those videos when they are released to the general Web, and on other platforms.

The brainchild of former Hulu CEO Jason Kilar, Vessel’s subscription-based, early-access service opened its doors in December to content creators, in order to build a library of videos ahead of its consumer launch.

Now, registered fans can try Vessel free for one month. But only on an iPhone, iPad, or the Web; the service is expected “soon” on Android, as well as a handful of other platforms.

“Our vision is to make Vessel accessible anywhere fans have an Internet-connected screen,” Kilar wrote in a blog post(Opens in a new window), “including game consoles, set-top boxes and smart TVs.”

Kilar helped to grow Hulu’s user base to 3 million subscribers, before resigning from the company in early 2013, reportedly over clashes with executives at the media giants that run Hulu.

Two years later, Kilar’s new company—co-founded with Richard Tom—has launched, with funding from Amazon chief Jeff Bezos. Kilar touted flexible options for creators, and encouraged them to continue building their personal business on the Web, while using Vessel as a way to reach a wider audience.

“We believe in a world where consumers can enjoy top quality content online—a world where creators can build real businesses and take their productions to new heights,” the CEO said in December(Opens in a new window). “This is why we created Vessel.”

“We’re very thankful for the trust that creators have placed in us as we welcome their fans on Vessel’s first day,” Kilar wrote on Wednesday. “Our team will be carefully reading every piece of feedback we receive during this beta…and working hard to improve the service every day.”