Google’s Web presence has just expanded, as the search giant this week joined photo-sharing site Instagram.

The new account features(Opens in a new window) only one post so far—a video of a rotating Rubik’s Cube—but has already garnered 26,170 followers.

Google announced its Instagram account via Twitter, writing that Monday’s homepage doodle, which celebrated the 40th anniversary of the Rubik’s Cube’s invention, inspired the company to “do more with squares.”

Today’s Rubik’s Cube doodle got us thinking—maybe we could do more with squares? Introducing Google on Instagram: http://t.co/VdqVtpFjWb(Opens in a new window)

— A Googler (@google) May 19, 2014(Opens in a new window)

There’s no word on what sorts of content followers can expect from Google, which itself follows only three users (though there’s no way of knowing who, as Instagram does not make those details public).

Facebook acquired the filtered-photo service in April 2012 for $1 billion. The company continues to operate as its own entity, with few public changes, aside from last winter’s addition of advertisements.

The ads, which drew criticism from some users, don’t seem to have slowed Instagram’s popularity, however: In March, the photo-sharing site announced a milestone 200 million-plus active monthly users.

Among them: hundreds of celebrities and brands, the ranks of which Google now joins. The search giant is surrounded by names like Oprah Winfrey, Mike Tyson, Burberry, Ben & Jerry’s, Charity Water, and President Barack Obama—many of which use the platform to highlight new products or provide a glimpse into an otherwise private world.

And since Google has reportedly abandoned Plus as a standalone social network, perhaps it’s not as concerned about supporting a rival firm?

Google declined to comment further.

Perhaps the company will take advantage of the new Adidas mobile app, which allows users to add their Instagram images to customized sneakers.

Editor’s Note: This story was updated Wednesday with comment from Google.