Facebook has acquired shopping search site TheFind, the startup announced Friday.

The terms of the deal were not disclosed.

TheFind, based in Mountain View, Calif., “allows shoppers to search hundreds of different sites for particular products at once,” the San Jose Mercury News reported(Opens in a new window).

The deal, announced by the TheFind after Friday’s closing bell, is “less about ecommerce and more about targeting advertisements” for Facebook, according to the paper.

“Together, we believe we can make the Facebook ads experience even more relevant and better for consumers,” the Mercury News quoted Facebook as saying. “Our business is about connecting people with the topics, companies, brands, and increasingly products they care about and we look forward to doing that with TheFind on board.”

TheFind was understandably giddy about the deal, coming as it did nearly a decade after its founding, posting “We are joining Facebook!” in big letters on its home page(Opens in a new window).

Recommended by Our Editors

Facebook Turning Your News Feed Chatter Into Ad Dollars

“For the last nine years, we’ve worked hard to bring you a shopping experience that’s easy, efficient and fun—searching all the stores on the Web to find just the right products you’re looking to buy,” the company said. “We are now starting our next chapter by combining forces with Facebook to do even more for consumers. Facebook’s resources and platform give us the opportunity to scale our expertise in product sourcing to the over 1 billion people that use the platform.”

TheFind said that “key members” of its team would be joining Facebook. Users of the site won’t be able to do shopping searches through thefind.com for long, however—the company said it “will be taking our search engine offline in the next few weeks.”