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Google Bulks Up Search Results Page Via ‘Snippets’

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Google Bulks Up Search Results Page Via ‘Snippets’

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Google is slowly making it so that when you search for something, you don’t even need to click one of the links to get your answer.

The Web giant’s Knowledge Graph snapshot panel can already tell you – right from the search results page – that a banana has 1.3 grams of protein or that the Chicago Bears last night claimed a 27-19 victory over the New York Jets. Now, Google is making search even more convenient.

The company on Monday introduced Structured Snippets, a new feature that incorporates handy facts into individual search results. Search for the “Nikon D7100” camera, for example, and Google will now display specs like sensor resolution, display size/resolution, and weight right below your search result links, so you won’t have to click anything to see this information.

Search for Superman, meanwhile, and you’ll see who created the superhero persona, its place of origin, and first appearance.

The new feature is the latest collaboration between the Google Research and Web Search teams. “The WebTables research team has been working to extract and understand tabular data on the Web with the intent to surface particularly relevant data to users,” according to a post(Opens in a new window) on the Google Research blog. Google Structured Snippets“We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g., tables used for formatting web pages. We also have additional algorithms to determine quality and relevance that we use to display up to four highly ranked facts from those data tables.”

Structured Snippets are available on the Web and mobile devices. Google said that fact quality will vary across results based on page content.

“We are continually enhancing the relevance and accuracy of the facts we identify and display,” the Web giant wrote. “We hope users will find this extra snippet information useful.”

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Source link : https://www.pcmag.com/news/google-bulks-up-search-results-page-via-snippets