Google’s Times Square Billboard Spans Entire City Block

Just in time for Black Friday, Google is taking over New York City’s Times Square with a new digital billboard for that you have to see to believe.

The billboard, which Google is using to promote Android, Chrome, and Nexus, is more than 25,000 square feet in size, and spans an entire city block. In fact, Clear Channel, the company behind the massive piece of advertising real estate, says it’s the largest digital screen in North America, according to a Time(Opens in a new window) report.

And not only is it big, but it’s crystal clear as well. The billboard has a pixel density greater than 4K TV displays.

And if you’re lucky, you just might be able to see your own creation on the big screen. Google is using the screen this week to display personalized Android characters created by users all over the world.

To get in on the fun, head over to Google’s Androidify(Opens in a new window) website, where you can play virtual dress-up with the little Android character for a chance to have your creation shown on the display in Times Square. Google aims to display 25,000 personalized Android characters on the screen every day.

Besides promoting its own products, Google will use the screen to spread the word about several nonprofits, including Charity Water(Opens in a new window) and Khan Academy(Opens in a new window).

If you’re in New York City this holiday season, be sure to swing by Times Square to check it out. The massive billboard is located on Broadway between 45th Street and 46th Streets.

You can’t miss it.