Microsoft today announced(Opens in a new window) a number of changes to its sales process, including third-party support for its tablet lineup.

The Surface has long been under Redmond’s thumb, primarily available online and via a handful of retail locations. But starting today, a handful of resellers like PCM and Softmart will begin offering the tablet.

Through the Microsoft Devices Program, the 10 chosen companies can resell Surface Pro and Surface RT devices to commercial customers, helping to activate a chain of sales to businesses, schools, and universities.

“Business customers are increasingly seeking devices that span work and play, can be easily managed and configured and have the right software to get the job done,” Patrick Hart, vice president of software marketing for PCM, said in a statement.

Softmart’s vice president of national sales, Roe Miller, echoed that sentiment, adding that the program “demonstrates our commitment to finding the perfect solution for our corporate clients who rely on Microsoft devices and services.”

Other companies joining the Surface reseller program include CDW, CompuCom Systems, En Pointe Technologies, Insight Enterprises, Softchoice, SHI, PC Connection, and Zones. As the program expands globally, so will the volume of partners selling Microsoft devices.

Redmond boasts additional services offered by these companies, including asset tagging, custom imaging, kitting, onsite service and support, device recycling, and data protection.

“This program greatly expands the reach of the Microsoft devices-and-services strategy, extending our family of devices enabled by cloud services to more organizations,” Jenni Flinders, vice president of Microsoft’s U.S. Partner Group, said in a statement. “We look forward to working closely with our Microsoft Devices Program partners to better serve their commercial customers.”

Last month, Redmond slashed the price of its ARM-based Surface RT for schools and universities during a two-month, limited-time offer. Through Aug. 31, the promotion includes the Surface RT without a keyboard for $199 (down from $499), tablets with a touch keyboard for $249 (normally $599), and those with a type keyboard for $289 (originally $629).

For more, see PCMag’s reviews of the Microsoft Surface Windows 8 Pro and Surface with Windows RT, as well as the slideshow above.