Database programming isn’t usually associated with consumer technology, though many of those consumers may not realize how much database functionality lurks beneath the apps and websites they use every day. But with its announcement of Wix Code today, Wix is attempting to break down the coder-consumer divide for its more than 110 million users.

Wix Code offers templates for data-driven websites, ideal for customers who need capabilities such as bookings and event registrations, which have traditionally been handled by professional web developers. According to Wix product manager Uval Blumenfeld, the new offering consists of five tools—Databases, Forms, Dynamic Pages, Managed JavaScript, and External APIs; the first three require no knowledge of coding.

For Wix users who think this sounds too intimidating, the new tools are completely optional, and won’t show up unless enabled. “We’ve added the Wix touch of making things accessible and democratizing the technology,” Blumenfeld tells PCMag.

The prefab database types are no more demanding that filling in a spreadsheet. Custom forms and user input controls are useful for collecting information from site viewers; a food site could have users submit recipes, for example. Data-driven Dynamic Pages sound like they’re for developers, but really it just means that your site pages are built on the fly depending on table entries. Maybe you have a college course page you designed in Wix, but you can get different pages for each course based on database entries.

The final two new features let true site developers use Wix to design sites and then go under the covers to add functionality via a fully managed JavaScript development environment and by calling external APIs to leverage web services and augment site behavior.

Wix is always pushing the envelope in the DIY site-building service arena. Previously, it came out with the impressive ADI—Artificial Design Intelligence—which powers a site-building option that creates a surprisingly good-looking web presence for you by pulling in existing online information based on contact info you enter. This new Code initiative goes in the other direction, giving site builders more detailed control and professional capabilities.

The service is still in beta, but now anyone can sign up and learn more at www.wix.com/code(Opens in a new window). Check out the video below for a demo.