Home Toys, Kids & baby Wi-Fi-Friendly ‘Hello Barbie’ Arrives This Fall for $75

Wi-Fi-Friendly ‘Hello Barbie’ Arrives This Fall for $75

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Wi-Fi-Friendly ‘Hello Barbie’ Arrives This Fall for $75

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If you’ve ever found yourself striking up a conversation with Siri, Cortana, or any other digital assistant you fancy, we don’t fault you. They can be a little chatty, depending whatever it is you tell them upfront—and it can be a little fun to see just what odd phrases get them to say humorous things.

For you parents out there, Mattel seems to have caught wind of this phenomenon—or, at least, of how personal digital assistants interact with devices owners—and is looking to blend this kind of technology into their famous line of Barbie dolls.

According to The New York Times(Opens in a new window), Mattel is working on the doll with a company called ToyTalk, which specializes in making conversational animated characters for children to interact with via various apps: SpeakOrTreat, SpeakaLegend, SpeakaZoo, and The Winston Show.

Now, Mattel is going to take that technology and slap it into a brand-new Barbie doll. Scheduled to be released this fall, with a suggested retail price of $75, the new Hello Barbie—yes, that is its name—is going to be Wi-Fi friendly, which is the key element of how its voice recognition system will work. According to executives, the new Barbie doll should be able to respond to your child’s sayings with “thousands and thousands of things to say.” Or, to phrase it another way, your kid should be able to spend hours talking to the Barbie Doll (thus freeing you up to run errands, mow the lawn, or watch some TV).

The fun element, as The New York Times reports, is that ToyTalk’s recognition system has been finely calibrated to childrens’ speaking voices. And we’re not just talking about their usually higher pitches. If your kid is hip to all the new ways of saying things—like, say, reducing the word “totally” to “totes”—ToyTalk’s language processor will still be able to interpret that your savvy youth was intending to say “totally” as part of a phrase. The animated character (or real-life doll) can then respond accordingly.

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Hey Barbie, Are You Invading My Privacy?

Perhaps the bigger issue, however, is just what the doll might say to a small child as part of a conversation. There are already concerns that said toy could be used to reinforce stereotypes based around looks and beauty—or, just as bad, push Mattel’s agenda by causing children to have an even deeper connection with their toys. And, of course, there’s the obvious worry about all those recordings of a child’s voice that are used as part of the language processing element.

“Mattel is committed to safety and security, and Hello Barbie conforms to applicable government standards, including the Children’s Online Privacy Protection Act. Additionally, Hello Barbie’s technology features a number of safeguards to ensure that stored data is secure and can’t be accessed by unauthorized users,” reads a statement(Opens in a new window) from a Mattel spokeswoman.

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Source link : https://www.pcmag.com/news/wi-fi-friendly-hello-barbie-arrives-this-fall-for-75